March 6th to March 12th, 2017
The Flower Count is an annual light-hearted promotion sponsored and organized by The Butchart Gardens and Tourism Victoria. The goal is to bolster community pride and increase awareness of Greater Victoria as an attractive shoulder-season tourism destination. It brings national and international attention to the fact that Victoria (City of Gardens) has the mildest climate in Canada. While the rest of Canada and much of the US is still in the cold clutches of winter weather, Victoria often enjoys spring temperatures of 10-15° Celsius (up to 60° Fahrenheit).
Each municipality across Greater Victoria is encouraged to take up the challenge to be the “Bloomingest Community” of the Greater Victoria area! People reporting flower counts will have their number attributed to their community. Whether they live on the Saanich Peninsula or in Sooke, every flower counts, for their own community and for the overall total.
UsedVictoria.com is working with Flower Count and its partners in order to encourage citizens of Greater Victoria to get out and smell count the flowers! Start searching for the daily Flower Count Hidden Blooms on UsedVictoria.com between March 6th – March 12th, 2017.
When you find a Hidden Bloom on the site Tweet the ad and be entered to WIN daily prize. It’s easy to enter, just click the “Share” button in the top right hand corner of the UsedVictoria.com ad and select Twitter, then send your tweet.
Each tweet qualifies you to be entered to WIN one daily prize from Tourism Victoria members!
*Your tweets must include the #FlowerCount hashtag and @UsedVictoria.
**Daily ads will only be valid the day they are live on UsedVictoria.com. The contest will run for seven days.
***One prize per day to be awarded (7 prizes in total)
****Restrictions and blackout dates may apply, no cash value
How Did It Start?
In the late 1960’s, members of the Greater Victoria Chamber of Commerce started a promotion called “Victorian Days”. In late February, they would visit cities such as Edmonton, Calgary and Winnipeg, handing out daffodils to the general public, radio stations and news rooms.
In 1976, the event expanded to involve Victoria residents and create a fun promotional story through the counting of February’s flowers. The Victoria Flower Count was born. In 2014, the Flower Count went fully digital, harnessing the power of social media to keep everyone informed on news and updates.
Flower Count 2016 Results
Total count: a stunning 25,864,976,064 blooms
Count age: 2016 marked the 41st annual Flower Count
First place ‘Bloomingest’ community: City of Colwood, three years running
Second place community: municipality of North Saanich
Third place community: The City of Victoria
Winning school: École John Stubbs Memorial School with over 6.7 billion blooms tallied
Second place school: Deep Cove Elementary was second with 4.7 billion
Third place school: Quadra Elementary placed third with over 725 million.
Total school contribution: schools accounted for 49% of the flowers counted during the week long event.
Social media reach: #FlowerCount reached over 700,000 people, with active engagement from individuals and businesses throughout the region, across the country and around the world
Website reach: A total of 31 countries, as well as visitors from 29 US states, visited the website