March 3rd to March 9th, 2016
The Flower Count is an annual light-hearted promotion sponsored and organized by The Butchart Gardens and Tourism Victoria. The goal is to bolster community pride and increase awareness of Greater Victoria as an attractive shoulder-season tourism destination. It brings national and international attention to the fact that Victoria (City of Gardens) has the mildest climate in Canada. While the rest of Canada and much of the US is still in the cold clutches of winter weather, Victoria often enjoys spring temperatures of 10-15° Celsius (up to 60° Fahrenheit).
Each municipality across Greater Victoria is encouraged to take up the challenge to be the “Bloomingest Community” of the Greater Victoria area! People reporting flower counts will have their number attributed to their community. Whether they live on the Saanich Peninsula or in Sooke, every flower counts, for their own community and for the overall total.
UsedVictoria.com is working with Flower Count and its partners in order to encourage citizens of Greater Victoria to get out and smell count the flowers! Start searching for the daily Flower Count Hidden Blooms on UsedVictoria.com between March 3 – March 9, 2016.
When you find a Hidden Bloom on the site Tweet the ad and be entered to WIN daily prize. It’s easy to enter, just click the “Share” button in the top right hand corner of the UsedVictoria.com ad and select Twitter, then send your tweet.
Each tweet qualifies you to be entered to WIN one daily prize from Tourism Victoria members!
*Your tweets must include the #FlowerCount hashtag and @UsedVictoria.
**Daily ads will only be valid the day they are live on UsedVictoria.com. The contest will run for seven days.
***One prize per day to be awarded (7 prizes in total)
****Restrictions and blackout dates may apply, no cash value
How Did It Start?
In the late 1960’s, members of the Greater Victoria Chamber of Commerce started a promotion called “Victorian Days”. In late February, dressed in Victorian era costumes, they would visit cities such as Edmonton, Calgary and Winnipeg, handing out daffodils to the general public, radio stations and news rooms. In 1976, the event expanded to involve Victoria residents and create a fun promotional story through the counting of February’s flowers. The Victoria Flower Count was born. In 2014, the Flower Count went fully digital, employing social media to get out the word.
FLOWER COUNT 2015 RESULTS
Victoria, BC – The 40th annual Flower Count took place during some unusual North American wide weather conditions. While almost all Canada was locked in bone marrow chilling temperatures, regions of Greater Victoria experienced unseasonally warm weather. Residents of Greater Victoria counted 17,257,368,541 flowers beating 2014’s count by almost 16 billion!
The winner of the Bloomingest Community went to the City of Colwood which, due to one school’s colossal effort, came in with a total of more than ten billion blooms. Reached by email, Mayor Carol Hamilton said “The annual flower count is fantastic way to highlight the beautiful setting we live in. Colwood residents love their gardens, and we’re fortunate to be home to many beautiful parks, including Hatley Gardens,” said Colwood Mayor Carol Hamilton. “Thanks to everyone who boasted about their blossoms this year – especially our young students at École John Stubbs for taking pride in their community. What a wonderful way to welcome Spring! The City of Oak Bay and the Township ofEsquimalt came in second and third respectively.
“Flower count is a key community event that we are happy to support,” said Paul Nursey, President & CEO of Tourism Victoria. “Our climate in the spring differentiates our destination from others and attracts tourists from all over the world.”
The 2015 flower count drew web site visitors from all provinces and territories in Canada. A total of 27 countries, including 26 U.S. states checked out the web site. The social media channels with the greatest activity were Twitter, Facebook and Instagram.