March 6th to March 13th, 2024
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Welcome to the Greater Victoria Flower Count

March 6 – March 13, 2024

The Greater Victoria Flower Count is an annual light-hearted promotion sponsored and organized by local businesses, Destination Greater Victoria and The Greater Victoria Chamber of Commerce. The goal is normally to bolster community pride and increase awareness of Greater Victoria as an attractive shoulder-season tourism destination and an incredible place to work, live and play.

Our goal in 2024 is to spread spring cheer to the residents of Greater Victoria and encourage them to stop and count the flowers while out in their communities. This is a great time to #ExploreVictoria

In 2024 we will be counting blossoming blooms from 7 a.m. on March 6 to 4 p.m. on March 13! We invite you to join us in 2024 for the 49th Annual Flower Count.

2023 Counts

2023 “Bloomingest Community”: Sidney: 7,580,503,851

2023 Community Runner Up:  North Saanich: 7,558,368,163

2023 Winning School: Hillcrest Elementary

2023 Total Municipal Blooms Counted: 33,386,900,082

Prize Sponsors 2023

Although of course counting flowers in March is its own reward, we have several very generous prize sponsors for our Photo contest, Social media contest, and School contest this year.

Our very biggest thanks to prize sponsors: Fairmont Empress, Butchart Gardens and L.A. Limousines.

         The Butchart Gardens logo          

Community Challenge

Each municipality across Greater Victoria is encouraged to take up the challenge to be the “Bloomingest Community” of the Greater Victoria area! People reporting flower counts will have their number attributed to their community. Whether they live on the Saanich Peninsula or in Sooke, every flower counts, for their own community and for the overall total. While you’re out counting, don’t forget to share your photos on social media for a chance to win! Details can be found here.

March 6th to March 13th, 2024
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How Did It Start?

In the late 1960’s, members of the Greater Victoria Chamber of Commerce started a promotion called “Victorian Days”. In late February, they would visit cities such as Edmonton, Calgary and Winnipeg, handing out daffodils to the general public, radio stations and news rooms.

In 1976, the event expanded to involve Victoria residents and create a fun promotional story through the counting of February’s flowers. The Victoria Flower Count was born. In 2014, the Flower Count went fully digital, harnessing the power of social media to keep everyone informed on news and updates.

Over the years, the local municipalities have cheerfully battled out who really has petal power in the region. In 2023, the town of Sidney poked its head up to lay claim as the Bloomingest Community.  In the end, we’re all winners, living, working and playing in one of our 13 gloriously floral municipalities.

Our Sponsors